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The 2007-08 Certified Organic Food Directory
The 4th Edition contains listings for more than 13,000 certified suppliers in North America - buy your copy today.
Coming Soon:
The 2007-08 International Certified Organic Food Directory is published online. Subscribers can access more than 7,000 National Organic Program suppliers outside the U.S. certified by USDA accredited agents.

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Welcome to NaturalFoodNet

Natural Food Network's website, magazine, newsletters, directories and business intelligence provide the natural and organic food industry with greater insight. Whether online or in print, our goal is to inform and connect buyers and sellers and all who collaborate in bringing wholesome products to market.

Today on NaturalFoodNet:

New Certification Program for Natural Personal Care Products to Launch

New Natural Products Association certification system will help define "natural" personal care products

Organic Shoppers Have Distinct Mindset

New study finds organic buyers more open to new experiences

All Things Organic 2008 Showcased Innovation

Show spotlighted new products; discussed position of organics and natural products during recession.

America's Recession Diet

Commentator Kevin Coupe describes three far-reaching retail trends from selected markets around the world.

Survey: Low Awareness of Omega-3s for Children

Parent survey of children's nutrition issues finds low awareness of need for omega-3 fatty acids; good awareness of need for other vitamins

Bright Future for Natural Colors

Future market for natural food colors expected to be positive

Parents Push for Organic School Lunches

Iowa parents petition for organic school lunches for kids, reflecting rest of country

Green Messages Reaching Consumers, But Trust Lags

Study also reveals goals and habits of green consumers

FAIR SKIES FOR FAIR TRADE COFFEE

Study also reveals goals and habits of green consumers

Hain Celestial Honored as One of Best Eco-Friendly Companies for Children

Working Mother magazine honored 2008's Best Green Companies for America's Children

Highlights of the Current Issue of NaturalFoodNet's Magazine:

If you are in the business of natural and organic food then you can subscribe FREE to Natural Food Network - just click here and apply.

CUSTOMERS SCRAMBLE FOR ORGANIC EGGS

Retailers who don't dedicate enough space to specialty eggs are missing a great opportunity. Studies show that eggs are under-allocated and highly space-elastic. A Wisner Marketing Group report predicts adding four feet to anegg case lowers the expense of restock and raises dollar sales by $27,000 contributing 18 percent of total net profit in the dairy case.

ORGANIC BABY FOOD TRENDS

New parents are increasingly concerned abou what they feed their infants. Pound for pound, babies consume two to four times more fruits and vegetables than adults and are therefore exposed to a higher proportion of potential contaminants. In response manufacturers have launched many new lightly processed foods in freezers that add greater variety to the baby food aisle.

NO CAP ON MUSHROOM SALES

Mushrooms are a showcase category that when wellmanaged creates a halo effect on the entire produce department. Sales of fresh mushrooms in 2007 topped a record set in 2004 at higher than forecasted prices. Volume growth was 2 percent according to the Mushroom Council. Sales topped $714 million.

NATURAL BEAUTY EVOLVES

Attitudes towards beauty have changed with consumers increasing expenditores on anti-ageing products and more men shopping for personal care items. Sales of beauty industry products top $42 billion with the natural/organic segment contributing 15 percent. Organic Monitor researchers predict 2008 will be the defning year for standards: "An industry shake-up is envisaged in which the adoption of private standards is to lead to a clear demarcation between pure natural / organic cosmetic and pseudo products."

Highlights of the Next Issue of NaturalFoodNet's Magazine:

SUPPLEMENT INTEGRITY

Effective new manufacturing standards enforced by FDA enhanced the integrity of dietary supplements in 2007. The Natural Products Association's TruLabel program is at the front of the self-regulatory effort and development of third-party certified good manufacturing practices (GMPs) for all supply members.

ENERGY BARS, DRINKS & GELS

The $3.2 billion energy drink market continues to grow at 10 percent with many new product introductions in 2008. The trend is toward non-caffeinated beverages with chilled tea and yerba mate blends continuing to boast about their boost. Organic beverages have made significant inroads with many now promoting nutritional or health characteristics. Sales have slowed among the 200 energy bars now vying for shelf space. The winners will have simple formulations, health claims and most important, they will taste good.

ELEPHANT PHARM

This four-store Bay Area chain, founded in 2002, blends Eastern and Western medical practices as exemplified by its dual pharmacy windows for prescription and homeopathic remedies. Management stresses healthy living through education, hosts free classes on yoga, tai chi, medicinal teas, holistic health and provides a gathering place for the community. Stores are 12,000 sq. ft. and stocked with a wide assortment (25,000 SKUs) of natural remedies, foods, books, DVDs and conventional pharmaceuticals.

PETFOOD POISON

Last spring more than 60 million cans of pet food were recalled. During the first six months of the year retailers saw sales of natural and organic pet products double even triple but sales have since returned to previous levels. Even with increased consumer awareness of the ingredients in pet foods (some companies have even used euthanized pets) surveys after the recall found that most pet owners were still using the same brand and type of food as before the recall and purchasing from the same retailer. Growth of the natural pet food category still tops 25 percent but today organic pet food remains about 1 percent of the $15 billion total domestic sales.

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