|
Joining forces can greatly improve opportunities. It is in this spirit that the All Things Organic trade show found a new home at the Natural Products Expo East show.
The Organic Trade Association, sponsors of the All Things Organic show, said that the partnership will last for at least seven years.
"This exciting new partnership unites the business and educational strengths of All Things Organic(TM) and Natural Products Expo East," said Christine Bushway, OTA's Executive Director. "It will better serve the organic business community by increasing traffic, buyers and attendance at the trade event. Expo East will become the organic hub of the nation."
The All Things Organic conference program will be incorporated into the Expo East educational programs as a dedicated organic session track developed by OTA. The Annual Meeting of OTA will be held at Expo East, and OTA's popular Leadership Awards Dinner and Dance will be held October 15 in junction with the co-location. Furthermore, OTA's International Reverse Trade Mission will help position the event as an international gathering place for organic interests.
"Merging the expertise of New Hope Natural Media to produce and manage trade events in the organic space with OTA's mission to promote and protect the growth of organic trade creates an optimal partnership and an investment into the organic industry," said Fred Linder, President of New Hope Natural Media.
The new change begins with this year's show. All Things Organic moves from the originally scheduled June 2010 date in Chicago, to October 13-16, 2010 in Boston. New Hope Natural Media, sponsors of Expo East, will assist companies in making the transition. |